Successful Steps With DKNY

Sure or unsure, that is the question.

Have you ever been puzzled by which way to turn, or which step to take next? Yes! It happens to me on a daily basis.

Our BOS Word for the day is SURE

Sure: firmly established : steadfast <a sure hold>, reliable, trustworthy, a characterized by a lack of wavering or hesitation.

Proverbs 3: 5 Trust the lord with all your heart and lean not to your own understanding. In all your ways acknowledge him and he will direct your path.. Sometimes I feel unsure of myself. Sometimes it seems the opportunities God gives me are really too big for me..But when you trust in God and ask for wisdom, he will direct your path. God called David to be a king, when he was just a boy caring for sheep. Could you even imagine being told of your destiny years in advance?  No one even saw him as a king until  much later in life..

The lesson: God knows what is planted inside of each of us, and he will bring his plans to past in our lives.. Trust   that God will send you the skills you need, and be with you every step of the way.

When I think of DKNY, I always  think of the  successful  founder Donna Karan.  You have to be SURE of your vision to take it to the next level.  Learn  how  Mrs. Karan succeeded with DKNY.

DKNY Celebrates 25 years in NYC ( Photo Credit: DKNY)
DKNY Celebrates 25 years in NYC ( Photo Credit: DKNY)

Interview from Interview Magazine.

KLEIN: You were a major designer, a name people knew around the world. And suddenly you were going into price points that designers didn’t do, and you did it with a vision. The name, the whole thing—it’s genius.

KARAN: I’ll explain the whole thing, because it’s really very simple. I had been displaced from Anne Klein. I had to go back to grassroots when I started Donna Karan. I found this little showroom with a kitchen, and that’s where I started it. Patti [Cohen, public relations director] came with me because she was at Anne Klein. She said, “You can’t do all of this by yourself. You’re going to need someone—to do tags, labels, all of those things.” I had forgotten about that stuff. When you’re used to having your own posse in a huge organization, to start something from scratch is a challenge. You know this more than anybody. When Donna Karan started, I didn’t like the name Donna Karan. [laughs] I had a real problem with it. I was so used to designing under somebody else’s name that I didn’t want to go out there with my own. I’m sitting in the kitchen, and I see the name “Maud Frizon/Paris, London” on a shoebox. I’m thinking, “That’s cool. What about Donna Karan New York?” Because it won’t be about me. It will be about New York City. Why New York City? Because New York City says the world. I wanted an international brand. Donna Karan’s just another boring name. So I called up [marketing executive] Peter Arnell and said, “How about Donna Karan New York?” He says, “What are the people in Los Angeles going to say?” [laughs] I’ll never forget that.

Fall 2013 DKNY
Fall 2013 DKNY

KLEIN: That’s so great.

KARAN: He says, “You’re crazy. You can’t call it Donna Karan New York.” I go, “Why? I want everything to be about New York.” He says, “How are people living in the rest of the country gonna look at it?” I said, “Well, everybody lives in New York. I mean, everybody relates to New York as a bridge to the world.” So that’s how New York came in. Then things started to get juicy. I wanted to play myself down and play up New York, because I figured Ralph Lauren owns America, you own sex, what was I going to own? [laughs] I was frustrated. But DKNY came out of the inspiration I got from your jean business. Jeans are jeans—they are the core essence of American fashion, in my opinion.

DKNY Fall 2013 Collection (Photo Credit: DKNY)
DKNY Fall 2013 Collection (Photo Credit: DKNY)

KLEIN: I remember that the launch of DKNY was pretty amazing.

KARAN: When DKNY launched, I didn’t tell my partners about it at the time. They had no idea. I said, “I want to do a collection that is androgynous, that is not about women, not about men, not about children. It could be about dogs, about anything that our family communicates with—what are the pieces that are universal? She was his, he was hers . . . We both wear a blazer, and we both wear a T-shirt.” So it’s based on a man’s approach, and I wanted to start with menswear—men’s and womenswear. And Stephan [Weiss, Karan’s late husband] at that point said to me, “Donna, you can’t start with men’s, unless you do luxury men’s. If you start men’s at a less expensive rate, you’ll never be able to do luxury men’s.” I said, “Listen, this is my vision. I see it as the seven-easy-pieces collection.” It was the men’s blazer, a pair of jeans, a navy-blue blazer, a utility jumpsuit, an anorak, an oversized sweater, and a pair of Keds sneakers. All I wanted was to have these pieces in Times Square to show that this is New York and the streets of New York. People always asked me, “How does Donna Karan see New York?” I’d say, “In a car.” Then they’d ask, “How about DKNY?” And I’d say, “In a subway or a bus.” That was the difference.

Read the full interview HERE

Fall 2013 Photo Credit: DKNY
Fall 2013 Photo Credit: DKNY
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