Banana Republic Desk to Dinner Campaign

Banana Republic Photo Credit

I discovered Banana Republic a few years ago and practically live in their clothes. The pieces are classic, edgy, and seem to last a lifetime. So I wasn’t surprised when news broke a few weeks ago of  Banana Republic, Bon Appétit, and Open Table joining forces to launch the “Desk to Dinner” collection.  

Banana Republic Desk to Dinner Campaign Photo Credit Banana Republic

Photos of the new campaign ‘Desk to Dinner‘ where revealed today in North American markets, with local chefs from restaurants in cities like Chicago, Houston and Miami making appearances in stores. I have always said fashion and food go hand in hand.  I am glad major retailers are starting to listen. 

The site might include food reviews on OpenTable along with tips on Desk to Dinner dressing.  According to the New York Times It’s not the first foodie collaboration for this major retailer. 

Last Christmas, Banana Republic teamed up with California winery Clos du Bois to create limited edition holiday bottles for women, with hand-sketched labels of cocktail dresses and sweeping frocks. In the high fashion world, designers Tsumori Chisato and Christian Louboutin have lent their artistry to macaron boutique and tea salon Ladurée in France

Designer Richard Chai’s at the unveiling of his cocktail collection for EFEEN Vodka in NYC Photo Credit EFFEN Vodka

In May fashion line Alice + Olivia collaborated with Moet Chandon for a limited edition bottle & romper. Last month I was invited to NYC for American fashion designer’s, Richard Chai  gown creation, inspired by  EFFEN Vodka. And here in good old Dallas, Top Chef Tiffany Derry has collaborated with fashion bloggers & Sargento cheese. Looks like the fashion and food collaborations are here to stay.

EFFEN Vodka Photo Credit
 
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2 Comments Add yours

  1. Teia says:

    I think its a brilliant idea to collab on things and products that women love. BR is smart to pair with a fun brand.

    1. I agree smart choice

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